of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what marketing strategy of somang was well accepted.
- The way of investigating
We conducted our survey on 10/19~ 10/30 during 2 days in the students' hall.
of sexual minority in School
What discriminations have you been in school?
An engineering teacher said in class “I don’t like homos, because they don’t get their own sex orientation compared with transgender”
A sports teacher said “Do you want to be Ha ri-soo?” to physically weak student (café.naver.co
students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing their looks act
student’s good grade.
Thus they emphasize they can change the student to go the right way.
Even the students study on their own with 눈높이, if there is no positive change to them, the students feel this gap.
The first step of Consumer Choice
-Need recognition
Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this.
Their
of westernization in life, many people eat bread and coffee for their breakfast or nothing. A market for breakfast targets those who do not have breakfast, especially busy office workers or students. This market is constantly growing in the Metropolitan areas or built-up areas where it has a large floating population.
5. Competitors in breakfast market
Major direct competitors in t